 |
Get Your Official Retail Marketing Textbook
New, expanded edition. Great for new
employees, clients, and your own reference.
- Updated chapters on every aspect of the
industry—from creating, planning, and manufacturing—to
executing Marketing at-Retail displays.
- A new chapter on important research every
user must know.
- A new chapter on evaluating new and emerging
retail technologies.
- A color photo section featuring the best
displays of 2003.
- A CD-ROM containing a comprehensive industry
glossary of more than 2,200 terms.
Improved text layout.
Higher
quality color photos.
CD-ROM
with Industry Glossary.
POPAI’s textbook is an excellent
introduction to all aspects of Marketing at-Retail for new
employees and students, a handy desk reference, and a great gift for
clients.
Price (USD):
$40 for POPAI
Members
$60 for RMC
Members
$80 for
Non-members
Quantity discounts are
available.
Click here to purchase a copy, today.
Files
TextbookOrderForm (PDF File)
TextbookTableContents (PDF File)
|
|
