POPAI University Masters Program
2006 Masters Program Information
The POPAI UNIVERSITY Masters Program is an
intensive, two-day curriculum designed to help you advance your
education and build a network of colleagues to call upon as a lifetime
resource. This course is not a rubber-stamp exercise, but a
challenging degree of achievement that requires academic application and
performance.
In addition to
increasing your knowledge of the industry, the Masters Program provides
a fast track for earning the Marketing at-Retail Certification (MaRC)
designation. The Masters Program provides 18 full credits
towards a certification, making MaRC designation more achievable
than ever.
Program
Objectives
- Arm the
attending professional with a deeper comprehension of all
aspects of Marketing at-Retail.
- Offer an advanced program in a
classroom setting designed to enhance the professional development of
retail marketers.
- Develop a network of colleagues that
attendees can use as a career resource for information about
how Marketing at-Retail can measurably impact
sales.
- Provide the opportunity for attendees
to learn from some of the most knowledgeable presenters in their area of
expertise in the industry.
- Prepare attendees to take and pass
the MaRC exam.
Course Format
The courses are delivered in two full
days of educational sessions. The sessions are small and provide
an intimate learning environment that fosters the exchange of ideas and
knowledge. All courses will be held in a classroom setting at the
Evanston campus of Northwestern
University.
Day one focuses on marketing at-retail, branding, consumer behavior,
research, sales promotion, intellectual property protection and global
retail trends issues. Day two includes sessions on design,
materials, new technologies, and experiential marketing.
Who Should
Attend
The courses are designed
for professionals involved in Marketing at-Retail on both the client and
supplier sides of the industry seeking to expand their area of expertise
and broaden their understanding of how Marketing at-Retail can be used
for maximum advantage in specific circumstances.
Individuals enrolled in POPAI’s
Marketing at-Retail Certification (MaRC) program desiring a faster way
of earning credits to take the exam. Attending the Masters Program is
the quickest way earn 18 credits towards certification.
For more information
or to learn about sponsorship opportunities, contact Lynn Goldberg at
202.530.3007 or lgolderg@popai.com
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