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POPAI University Masters Program
July 10-11, 2006
Northwestern University
Evanston, IL
Register Online
Schedule:
Monday, July 10, 2006
| 8:00 am - 8:30 am |
Breakfast |
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8:30 am - 9:30 am
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Introductions and Welcome -
Dick Blatt, President &
CEO, POPAI |
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Recognize the changes our industry is undergoing and the
implications for you and your business |
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| 9:30 am - 10:45 am |
Integrated Marketing Communications & Consumer Behavior
- Jacqueline Thomas Ph.D., Professor, Northwestern
University |
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Learn how a variety of marketing functions come together to create a
integrated marketing plan that takes into consideration different
consumer groups and how they shop.
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| 10:45am - 11:00 pm |
Break
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| 11:00 am - 12:15 pm |
Post Promotion Evaluation &
Research -Martin Block, Ph.D., Professor,
Northwestern University |
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Find out if your display program really was a success by using
research data to determine your ROI.
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| 12:15 pm - 1:15 pm |
Lunch |
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| 1:15 pm - 2:30 pm |
Sales Promotion Planning & Project
Management - Arlene Gerwin, Bolder Insights
LLC |
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A well planned project can mean the difference between a display that
arrives in time for a promotion and one that arrives after it’s
over. Learn how to manage a sales promotion project from planning
through in-store execution.
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| 2:30 pm - 2:45 pm
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Break |
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| 2:45 pm - 3:45 pm |
Trade Practices and Intellectual Property -
Mark Feldman, DLA Piper Rudnick Gray Cary |
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Gain a deeper understanding of how copyright, patent, and trademark
law relate to retail marketing and how to utilize them to protect your
intellectual property.
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| 3:45 pm - 4:00 pm |
Break |
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| 4:00 pm - 5:15 pm |
Global Trends in Marketing at-Retail -
Robert Liljenwall, Managing
Director, ProCreative Services |
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Learn how major global trends are effecting how products and services
are produced, transported, marketed, and sold around the World and how
you can compete in this global economy.
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| 6:30 pm - 8:30 pm
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Dinner |
A
social event is being planned where you can discuss the learnings of the
day with attendees and faculty.
Tuesday, July 11, 2006
| 8:00 am – 8:30 am |
Breakfast |
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| 8:30 am – 9:45 am |
Marketing at-Retail Advertising Design &
Creativity - Victor Mazzeo, Creative Director, G2 |
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Learn how structural and graphic designs come together to create
a marketing at-retail displays that increases sales and
connects to the brand’s overall merchandising strategy.
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| 9:45 am - 10:00 am |
Break |
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| 10:00 am – 11:15 am |
Printing & Print
Production - J. Page Crouch, Phd. |
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A variety of printing techniques and their associated benefits (and
limitations) will be discussed to help retail marketers identify the
best printing method for a variety of substrates from paper and
corrugated to metal and fabric. |
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| 11:15 am - 11:30 am |
Break |
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| 11:30 am - 12:30 pm |
Display Production Materials and Production Methods
- Michael Lauber, President & CEO, Tusco Display |
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With the array of materials and production methods out there, make
sure you are making the best choices for your client and your
product. |
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| 12:30 pm - 1:30 pm |
Lunch |
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| 1:30 pm - 2:30 pm |
New and Emerging Retail Technologies -
Jeff Sandgren, Senior
Director Merchandising, Checkpoint Systems, Inc. |
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What’s new? What’s hot? Learn about new
technologies like RFID, interactive kiosks, and digital displays that
are transforming the marketing at-retail industry and what impact
they’ll have on your business in the near future.
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| 2:30 pm- 2:45 pm |
Break |
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| 2:45 pm - 4:00 pm |
Marketing at-Retail Strategy & Experiential
Marketing - Jeff Sheets, Professor, Brigham Young
University |
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Bringing all the aspects of marketing together at-retail takes a
large investment of resources, time and money. A clear strategy that
elevates your display program to a brand extension or an engaging brand
experience at-retail can help maximize your ROI and develop loyal
customers. Learn how to bring all the pieces together so the sum is
greater than the parts.
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Register Online
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