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2006 Masters Program Faculty
Dick Blatt
 Dick Blatt
is President & CEO of POPAI, the global, non-profit trade
association for retail marketing. He draws on his corporate experience
in the telecommunications industry with Sprint and MCI; his political
experience working for President Jimmy Carter; and his previous
association experience with the American Advertising Federation. During
his tenure, the organization has doubled in size with over two thirds
the membership headquartered in Europe, Asia, Australia and Latin
America. He has promoted awareness of P-O-P advertising by
speaking at symposia on five continents and authoring articles in
magazines around the world.
Martin
Block
 Martin
Block is a professor in the Integrated Marketing Communications
Department of the Medill School at Northwestern University. He teaches
advertising research, sales promotion and other courses in
advertising. Prior to his academic career, he was a senior market
analyst in Corporate Planning at Goodyear Tire and Rubber
Company. Among his books are Analyzing Sales Promotion, Business-to-Business Marketing Research, and
Cable Advertising: New Ways to
New Business. He is also a principal in his own firm, Block
Research Incorporated, which provides research, analytical and
consulting services.
J. Page Crouch. Ph.D.
 J. Page Crouch, Ph.D., received a
bachelors and masters degree from San Diego State University, where he
then taught for two years before beginning his doctoral work at the
University of Missouri, Columbia. He joined the Clemson faculty in 1968,
where he led the development of the school's graphic communications
program. He has authored numerous articles on a variety of print and
print education topics. He has served as a board member of the
Flexographic Technical Association and the Foundation of Flexographic
Technical Association, and is a member of the Academy of Screen Printing
Technology. He has taught all the processes and has been active in most
of the printing industry associations.
Mark
Feldman
 Mark I.
Feldman is the Chair of the Intellectual Property Practice Group at DLA
Piper Rudnick Gray Cary. His practice focuses on trademarks, patents,
copyrights, trade secrets, Internet and technology law. He has extensive
experience counseling clients on domestic and international intellectual
property registration, enforcement and licensing. He has litigated the
protectability of color as a trademark in cases relating to low calorie
sweeteners, golf club shafts and prescription pharmaceuticals; the
enhanced scope of protection for famous trademarks like NutraSweet;
trademark priority disputes; and the protection of the distinctive
interior design and exterior "trade dress" of franchised
restaurants.
Arlene Gerwin
 Arlene
Gerwin is currently a marketing consultant for her own company, Bolder
Insights LLC. For eleven years, Arlene was with Diageo, the
world's leading premium drinks company. During her tenure, she
held various senior marketing positions in Promotions, New Product
Development and Brand Management for brands such as Smirnoff ,
Baileys, Jose Cuervo and Captain Morgan. Her extensive
consumer package goods experience includes holding several marketing
positions at the Thomas J. Lipton Company including directing the
consumer promotion department and managing such diverse businesses as
Sunkist Fruit Snacks, Wish-Bone Salad Dressing and Lipton Specialty
Teas. Arlene is an adjunct marketing professor at both NYU and the
University of Colorado.
Michael
Lauber
 Mike Lauber
is president & CEO of Tusco Display of Gnadenhutten, Ohio, one of the nation’s
leading designers and manufacturers of custom, permanent,
point-of-purchase displays and fixtures. Active in POPAI for over
20 years, Lauber served as the chairman of the 1992 POPAI Marketplace
trade show, chairman of the board of POPAI in 1995-6, received the POPAI
Industry Achievement Award in 1998 and the 2004 Pat Cloud
President’s Award. Lauber is a frequent speaker on strategic
marketing, in-store merchandising and HIV/AIDS in the workplace
issues.
Robert
Liljenwall
 Robert Liljenwall is managing direcotr of ProCreatuce, a
marketing and branding consultancy in Newport Beach, CA. He
teaches strategic marketing and brand identity management at
University California- Los Angeles Extension University. He travels
widely in his condulting business and lectures on global trends in
Retail Marketing. He served as co-editor and co-author of the
first POPAI publication, Point-of-Purchase Advertising; Marketing's
Powerful Weapon. He is currently writing a book on "markteing up
the food chain" and consulting in the United States and
Mexico.
Victor Mazzeo
 As G2's Chief Creative Officer Victor plays a critical role
in leading the development and direction of our creative approach and
final product. Managing and mentoring a creative team numbering over 50
designers - including specialists in every design discipline - he is
responsible for the high standard and break-through creative the agency
delivers across every account. Prior to G2 he was Chief Creative Officer
at G2's sister agency J. Brown specializing in a range of N. American
retail branding initiatives. Previous to that he held the position of
EVP, Executive Creative Director at 141 Worldwide, responsible for all
U.S. creative for Allied Domecq Spirits & Wine. His work included
daily communication with international offices, providing creative
direction for multiple global campaigns and strategic direction for
client/agency workshops.
His portfolio is graced with work across every medium from general
advertising to direct, POS, promotion, corporate identity, events,
packaging and interactive. He has worked on a broad spectrum of brands
and categories including Kahlua, Stolichnaya, Sauza, Canadian Club,
Beefeater, Courvoisier, Malibu, Midori, Nokia, Kool, Pfizer, Hyundai,
Dom Perignon, Moet & Chandon, Qwest, T. Rowe Price, Baan, Westvaco,
HBO, Lady Foot Locker, CVS, Avis, Miller Brewing Company, Team Suzuki,
and BellSouth.
Jeff
Sandgren
 Jeff
Sandgren is Senior Director of Merchandising at Checkpoint Systems,
Inc. Jeff has spent almost two decades focused exclusively on
retail merchandising technologies and solutions. He has managed
the first pilot of electronic shelf labels (ESL's) for American Stores,
which used wireless networks to synchronize electronic price displays
between the Point-of-Sale and the Point-of-Purchase and was Director of
Marketing for the E Ink Corporation, a spin-off of M.I.T.'s Media Lab,
exploring commercial opportunities for electronic paper and Radio
Frequency Identification (RFID) in Point-of-Purchase. After E Ink,
Jeff was the principal for Sandgren
Consulting, assisting various retail-provider clients
and organizations -- including POPAI, for whom he authored the chapter
on "Evaluating Retail Technologies" in POPAI's recent textbook, The
Power of Point-Of-Purchase Advertising: Marketing At Retail.
Jeff was recently appointed to POPAI’s Global Board of
Directors.
Jeff Sheets
 Jeff Sheets is Director of the Advanced Advertising Lab and
Professor of Advertising and Marketing Communications at Brigham Young
University in Provo, Utah teaching the theory and practice of integrated
marketing communication. He has spent the last 15+ years consulting with
world-class brands and retailers, in expanding their marketing programs
to understand the role of marketing at retail and the emerging trend of
experiential marketing. Having worked on the brand side, agency side,
and producer/supplier side, Jeff has been instrumental in building great
advertising programs and creating retail environments/merchandising
programs that sell. He is currently consulting with Blackbox
Productions to develop custom experiential marketing initiatives. He is
also a member of the POPAI Board of Directors.
Jacquelyn Thomas
 Jacquelyn Thomas is Associate Professor in the
Integrated Marketing Communications (IMC) Department at Northwestern
University. 2003 and 2004 she was awarded the IMC teacher of the year
award. Her research interests are in the areas of customer relationship
management, customer lifetime value analysis, database and direct
marketing, and statistical modeling of the customer life cycle. She is a
co-author of Customer Equity (Harvard Business School Press).
Her research has appeared in the Journal of Marketing Research,
Journal of Marketing, Harvard Business Review, and the Journal
of Service Research. She earned a Ph.D. in marketing in 1997 and a
M.S. in marketing in 1996 from Northwestern University.
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